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AMERICA'S
PIMP MASTER GENERAL:
Dennis Hof Is Changing The Face
Of Legal
Prostitution In Nevada!
Report by Rick Sandack
Photography by Dave
Patrick |
He's the Victor Kiam of the brothel
business. And just like Kiam (who loved the Remington razor so much
he bought the company), Dennis Hof, a former john-turned-America's
Pimp Master General, purchased the Moonlite Bunnyranch and Miss
Kitty's Cathouse, two legendary brothels located outside Carson
City, Nevada.
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Dennis
Hof |
At 6'2, 270 pounds, Hof is physically the largest legal
brothel owner in America and he's given Nevada's sleepy brothel
business something that was sorely lacking since its formal
legalization in l970 -- a radical makeover. A pleasuredome visionary
who could teach Brothel l0l at Nevada State, Hof applied basic
business techniques to the world's oldest profession and soon set
new industry standards. He accomplished this by making employee
happiness a top priority -- even most important than customer
satisfaction -- giving the girls a sense of self-worth, freedom and
creativity they didn't have before.
"The girls come first," says
Hof, referring to his stable of brothel beauties, who perform their
sexual theatrics in a clean, safe, and comfortable surroundings. All
of the women are independent contractors: They negotiate their own
fees, dress the way they want to and have the choice to refuse
partying with anybody they don't like.
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Kristina St. James, the Vanna White of
porn,
welcomes you to the new-and-improved Moonlite
Bunnyranch. |
A longtime customer of the Bunnyranch, Hof
purchased Nevada's oldest brothel (which operated illegally from
1955 to 1970) in l993 after paying over $l million in licensing
fees. Hof then infused another $500,000 to upgrade the decor from
its prior tacky motel sleaziness to reflect the comfort and coziness
of rustic retreat. He replaced the antiquated jukebox with a
state-of-the-art sound system; created a wood-paneled VIP suite with
fireplace, TV, VCR and other amenities; refurbished the girls rooms
complete with showers and baths; built a jacuzzi/spa playroom with
deluxe amenities to satisfy the diverse sexual demands of a highly
discerning clientele; added round-the-clock maid service to keep it
spotlessly clean; hired seasoned chefs to serve the girls gourmet
meals and employed full-time drivers to pick up and drop off
patrons. With a premium on guest privacy, he even added a private
VIP entrance and a helicopter landing pad so that high rollers and
celebs could zip in and zip out of the famed brothel undetected.
"Nobody thought it could done," said Hof about the major
renovation. "Our competitors were gloating. They said that the girls
would just trash the place and tear it apart two weeks after it was
complete." But by the end of 1993, the Bunnyranch reported seven
times earnings over the previous year and America's pimp master
general had made his mark as the creator of a new breed of brothel
to be copied by the competition.
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She's no angel: Smut queen Heaven Leigh at
the Bunnyranch bar |
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