June 20, 2006 FIRST BLU-RAY MOVIES RELEASED The first Blu-Ray disk player was unveiled at an electronics exhibition in October of 2000, the first consumer device appeared in April of 2003, but it wasn’t until June 20, 2006, that the first Blu-Ray movie disks appeared in retail stores. Patent, licensing, and anti-copying technology issues slowed the commercial release of what was touted as a new, superior resolution format that would reinvigorate the home video industry. The initial Blu-Ray movies were 50 First Dates, The Fifth Element, Hitch, House of Flying Daggers,Underworld: Evolution, xXx, and The Terminator. With the exception of The Terminator, all were Sony titles, which made sense because Sony was one of the developers and early proponents of the format. In fact, Sony’s decision to turn its popular Playstation 3 console into a Blu-Ray player was cited as one of the reasons that the Blu-Ray format beat out rival HD DVD in the home high-definition wars. Today, four years after those first disks, Blu-Ray adoption is growing rapidly, not quite doubling year over year. Still, depending on the week, DVD revenue outpaces Blu-Ray revenue by more than four to one. And now, Blu-Ray faces an unexpected challenge that could slow its growth even further: the cloud. With global bandwith increasing, physical media is going away as consumers stream and download their favorite movies, not buy them at electronics stores and get them through the mail. Indeed, even Netflix, which charges a premium for Blu-Ray rentals, predicts that its service will be primarily streaming within a few years.