i'm a diehard Coca-Cola and Coca-Cola Zero girl.

what do you like? can you even taste a difference?

I can taste a difference but im not picky. Usually reg pepsi or cherry coke

When I cheat and have a regular, it has to be Coke.
Otherwise usually diet coke but will sometimes do diet pepsi or diet cherry coke.

Coke over Pepsi
Diet Pepsi over Diet Coke.
Not sure where I'd rank Coke Zero or Pepsi Max yet
Diet Dr Pepper does taste like regular Dr Pepper

I love Coke anytime anyday

I am a fan of both but Coke has the edge in my opinon... but my fave is Mountain Dew!

Al

Mine is diet coke.... But I need to stop..

I really like the flavor of coke and it's my treat I keep in the refrigerator when I want to have one.

NONE I DO LIKE THOUGH DR PEPPER

COCA COLA!

Especially Vanilla Coke!

Of the two, Coke.

Dr. Pepper is always my first choice

If I had to choose then Coca Cola. I am more of a Dr. Pepper fan though

haha i don't understand at all how anybody can like Dr. Pepper it tastes so weird!

I dunno. It's just good lol. I prefer the cherry Dr. Pepper over the original one.

It's been over a month since I stopped drinking soda. Pepsi was and will be my soda of choice should I start drinking it again.

I am drinking lately coke zero but I am not opposite to pepsi.

This is an interesting question and for myself I know what Coke taste like and its my preferential choice if I drink soda, which I don't anymore as a habit. Cola is something I do not sip, I gulp it down, hence why I like Coke. Coke for me has a explosive effervescent reaction to the back of my throat. It's a kin to a scald without the pain. Every time I have tasted Pepsi its sweeter tasting than Coke and I don't like for some reason that unique sweetness in my cola taste.

Okay, enough about my preferences here is an interesting study about the differences.


Coke versus Pepsi: It's all in the head

The preference for Coke versus Pepsi is not only a matter for the tongue to decide, Samuel McClure and his colleagues have found. Brain scans of people tasting the soft drinks reveal that knowing which drink they're tasting affects their preference and activates memory-related brain regions that recall cultural influences. Thus, say the researchers, they have shown neurologically how a culturally based brand image influences a behavioral choice.
These choices are affected by perception, wrote the researchers, because "there are visual images and marketing messages that have insinuated themselves into the nervous systems of humans that consume the drinks."

Even though scientists have long believed that such cultural messages affect taste perception, there had been no direct neural probes to test the effect, wrote the researchers. Findings about the effects of such cultural information on the brain have important medical implications, they wrote.

"There is literally a growing crisis in obesity, type II diabetes, and all their sequelae that result directly from or are exacerbated by overconsumption of calories. It is now strongly suspected that one major culprit is sugared colas," they wrote.

Besides the health implications of studying soft drink preference, the researchers decided to use Coke and Pepsi because-- even though the two drinks are nearly identical chemically and physically--people routinely strongly favor one over the other. Thus, the two soft drinks made excellent subjects for rigorous experimental studies.

In their study, the researchers first determined the Coke versus Pepsi preference of 67 volunteer subjects, both by asking them and by subjecting them to blind taste tests. They then gave the subjects sips of one drink or the other as they scanned the subjects' brains using functional magnetic resonance imaging (fMRI). In this widely used imaging technique, harmless magnetic fields and radio signals are used to measure blood flow in regions of the brain, with such flow indicating brain activity levels. In the experiments, the sips were preceded by either "anonymous" cues of flashes of light or pictures of a Coke or Pepsi can.

The experimental design enabled the researchers to discover the specific brain regions activated when the subjects used only taste information versus when they also had brand identification. While the researchers found no influence of brand knowledge for Pepsi, they found a dramatic effect of the Coke label on behavioral preference. The brand knowledge of Coke both influenced their preference and activated brain areas including the "dorsolateral prefrontal cortex" and the hippocampus. Both of these areas are implicated in modifying behavior based on emotion and affect. In particular, wrote the researchers, their findings suggest "that the hippocampus may participate in recalling cultural information that biases preference judgments."

The researchers concluded that their findings indicate that two separate brain systems--one involving taste and one recalling cultural influence--in the prefrontal cortex interact to determine preferences.

###
Samuel M. McClure, Jian Li, Damon Tomlin, Kim S. Cypert, Latané M. Montague, and P. Read Montague: "Neural Correlates of Behavioral Preference for Culturally Familiar Drinks"

Published in Neuron, Volume 44, Number 2, October 14, 2004, pages 379–387.

Ciao Bella
Carlo Antonio

when I did drink these soft drinks, I would prefer Coke.
I don't like coke anymore, and prefer root beer.... but I barely enjoy soft drinks these days.

I tend towards water, home brewed iced tea or pomegranate juice these days.

i have this one friend who swears by pepsi. i just try not to get involved in this argument. it always ends bloody.

Now a day I drink a soda once in a blue moon. I could drink either one. But, if I have to choose one, it would be Pepsi.

I like coke better but i dont drink pop very often

I like coke better!!!

MMMMMMM Yummy!

I dont drink pop often but Coke Tatyanna

I like both.but I go towards Pepsi, as my brother is employed by the company, I can get discounts at times.

Used to be coke but now diet mt dew or diet squirt.

Mmmmmm..coke- for sure! Yum!

I'm not sure I can taste the difference but I normally buy pepsi.

I love Pepsi, Wild CherryPepsi. I wish Pepsi kept Pepsi Blue, Vanilla Pepsi, and Wild Cherry Vanilla Pepsi.

I'll admit, Wild Cherry Pepsi is pretty awesome.

Coca Cola for me without question!

That's awesome!

I love Coke Zero. I do think it has an almost Gingery aftertaste, but I like that.

I have and always will be a Pepsi fan, especially wild cherry Pepsi. There are only two times I will pick up a Coke:

1. ...to put my rum in it. (try it with the Captain Morgan Tatoo)

2....to clean the corrosion off my car battery.

Pepsi Pepsi no Coke Pepsi Pepsi!





(Ackroyd & Belushi, early Saturday Nite Live)

I LOVE DP AND ROOTBEER

Sprite is all I'll drink from either of those companies

I'm going to try that rum!

Lol, on number two!

Coke in a glass bottle. I'm to Cokes in glass bottles like Forrest Gump is to Dr Pepper. I could drink 10-15 of them in a day.

Come to think of it, I too have met the President of the U.S. although dam sure not for my athletic achievements & always had a hard time finding a seat on the school bus. YIKES !! I'm gonna stop thinking about that comparison right there lol

Coke any other way is just not the same !!

As always I'm a little weird on that one...I like Pepsi over Coke..Bur Diet Coke over Diet Pepsi.....

I may have to try the Captain Morgan Tatoo in my Dr. Pepper..
Until Then; Naughty Thoughts Kisses Caressa

You know, the original Coka Cola I think was the best. Its just not the same since they took the cocaine out of it.

Actually Coke and Malibu rum is really good.

Double Penetration and Root Beer? That's kind of kinky isn't it???

You know that it's just carbonated prune juice don't you???

Umm Root Beer with Double Penetration Now that's a Party:)
Until Then; XXXtra Naughty Thoughts Kisses Caressa

Coca Cola ... I recommend no soda...

Coke, but only when I can get the ones made in Mexico, they have sugar instead of high fructose corn syrup.

Pepsi.

LOL! Wait...that's not actually true, right?

COKEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!

Yes that's actually true.

Coca cola .

I love Pepsi too.

Today it's Pepsi!! Who knows, it might be coke tomorrow!!

ANYTIME FOR AN APPOINTMENT, OR PM ME!!!

I love water .. but sometimes i love a cold Pepsi

Couldn't agree more!

Coke

Pepsi!!! You can taste the sugar!!!

ANYTIME FOR AN APPOINTMENT, OR PM ME!!!

I like Pepsi more than Coke.....Coke is too sweet for me.

Who do u think makes better commercials??? Pepsi or Coke?

Classic coke baby!

There is definitely a difference!!1

I was a huge fan of pepsi for a long time, but i think i've been cheating with coke. lol

Pepsi

XOXO Alysiahmia

Pepsi before Coke... Red White and Blue Kinda Gal..